A client sent me a Valentine Day ad that is a perfect example of a very deceptive ad for thermography implying that thermography can evaluate the whole cardiovascular system including the heart! This ad is heart-breaking, not heart healthy. See my notes in yellow writing.

Scroll down on this page to Thermography Myths. The very first one addresses the false claim you are seeing in this ad and there are several more worth your time if you are unsure about this technology’s capabilities.

Breasts are especially suitable for screening because they hang outside the body, are supposed to be cooler, so any abnormal heat “jumps out”. In an abdomen that is warm by nature because it is the core of heat, a disease could be very advanced before enough heat would exist to not be hidden by the normal heat, putting a person in huge danger to depend upon a thermal scan for internal organ screening. Thyroid is close enough to the surface that we do see stress signals but that gives no indication if it is hypo or hyper, just that there is stress. Better to use a ten-panel thyroid test for detail.

Screening requires/implies that we find early disease signals in an otherwise healthy person. Breasts are the only body part that thermography can screen (see early signals of disease). Anyone claiming to screen your heart or any other abdominal organ with thermography may as well be holding up a big red flag with “snake oil” written on it.

These FAQ’s from Dr. Amalu’s site, breast thermography.com, give one an accurate quick overview of clinical thermography’s amazing capabilities as well as its limitations. It is incredibly unethical to oversell thermography’s capabilities as SCREENING for any body part other than BREASTS. It cannot give information about gut issues either unfortunately.